These experience zones will exhibit every lifestyle solution that Philips has to offer in home decorative lighting space
Chennai, India - Philips Electronics India Limited, country’s leading lighting company, today unveiled the most elegant ‘Light Lounge’ for the home decorative lighting segment. These are experience zones created across 700 to 1,000 sq ft area and will exhibit an array of unique concept for every application within the environs of a home. This will provide the consumers with a unique ‘see, touch and feel’ experience. The lounge, in Chennai, has been set-up in association with Philips’ authorized distributor for home decorative lighting solutions - ‘Powerline.’
Philips Light Lounge will be home to the most elegant and contemporary designed lighting solutions that the Indian consumer has ever seen. The launch comes at the back of the recent unveiling of the most advanced Home decorative lighting collection by Philips India Lighting in Goa.
These lounges will be created in partnership with key distributors across India. Locations would naturally be places where there is captive audience. Philips will look at a combination of shopping malls, high streets and stand-alone locations in addition to partnering with retailers to create a shop-in-shop concept. To begin with, Philips has indentified top 35 cities in India for opening these lounges by end of 2009. Additionally, well-trained ‘Home design experts’ will aid the consumers in making the right choice for their homes.
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