Press Information

Philips stirs up the domestic appliance market with the launch of its internationally acclaimed ‘Philips ALU range’

Goa, India – Providing consumers with the latest innovative domestic appliances, Philips Electronics India Ltd, the leading Health and Wellbeing Company announced the launch of its internationally acclaimed Philips Aluminium range in the domestic appliances segment. The range consists of ALU juicer HR 1861 and ALU blender HR 2094. The ALU range with its user friendly design and distinctive features have been designed to deliver a highly evolved juicing, blending & crushing experience for the Indian consumer.

 

Elaborating on the benefits of the ALU range, Mr. Mahesh Krishnan, VP and Sales Organization Leader (India), Consumer Lifestyle, Philips Electronics India Ltd said, “Our initial consumer surveys showed that people are becoming increasingly conscious of the concept of a ‘healthy lifestyle’ but cannot implement it due to acute time crunch and hectic work schedules. In such a scenario, people are looking at companies to provide simple solutions to enhance their lifestyle. Recognizing this consumer insight, Philips has designed the new ALU range to make the juicing, blending and crushing experience healthier, simpler and hassle free for users.” 

 

It is a proven fact that fruit and vegetable juices are rich in antioxidants which 'mop up' free radicals defending the human body against cell damage and thereby preventing cataract formation, hypertension, diverticulosis, obesity, diabetes, and premature aging. The ALU combines the best of blending power and juicer functionality to deliver host of health benefits to consumers.

 

The ideal juicer: HR 1861 has a 700W powerful motor and a unique micro-mesh filter that extracts up to 70% extra juice. With its large feeding tube, one does not have to slice, core or chop fruit or vegetables beforehand. Its safety locking system with 2 brushed aluminum / plastic clamps disables the user from juicing in case the lid is not mounted appropriately on the motor. Its 1.5 L styled juice jug, with a foam separator gives users all juice and no foam. The juicer comes with a two speed mechanism - one for hard produce, such as apples or carrots, and the other for soft produce such as tomatoes and oranges.

 

The ideal blender: HR 2094 has a 750W powerful motor with multi-speed function that can blend, crush and cut to almost any consistency. With serrated blades the blender provides perfect crushing and blending experience. The unit has a unique filter to deliver clear juice that is free of seeds and pips. The variable speed control with illuminated display helps control the speed as per one’s requirement.

 

Key highlights

 

 ALU Juicer - HR 1861  ALU Blender – HR 2094
 Extracts 70% more juice than other juicers in the market  Multi-speed function will blend, crush and cut to almost any consistency
 No pre-cutting of fruits/vegetables required  Variable speed control with illuminated display
 700 Watt powerful motor  750 Watt powerful motor
 Unique Micro-mesh filter  Filter to deliver clear juice
 2 speeds for soft and hard fruits  Serrated blades for perfect crushing and blending
 1.5L Juice jug with foam separator  Detachable blade unit for easy cleaning

 

The Philips ALU juicer HR 1861 is priced at Rs. 7995/- is available at all authorized Philips dealers and distributors in the country and comes with a 2-year guarantee.

 

The Philips ALU blender HR 2094 is priced at Rs 8495/- and will be available from September in selected outlets across the country and also comes with a 2-year guarantee.

For further information, please contact:

Moushumi Dutt

Director, Corporate Communications and Branding
Philips Electronics India Limited

Email:  moushumi.dutt@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”.
 
Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

 

News from Philips is located at www.philips.com/newscenter.


About Philips Electronics India Limited

Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips Electronics, is a leader in Consumer Lifestyle, Healthcare and Lighting Systems.  Philips has an unmatched range of internationally acclaimed products backed by superior design and technology and an excellent distribution and after-sales service network.  Philips has been operating in India for over 75 years and employs over 4,500 employees around the country. 

 

Philips in India is part of Royal Philips Electronics. As one of the nation's most well-known and well-loved brands, Philips is a part of practically every Indian's life. Philips products find a use in virtually every aspect of daily life - at home, at work and on the move. Today, Philips stands as a source of easy to use, trendy and innovative products that enhance the quality of consumers' professional and personal lives.