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| Philips Electronics India Limited (PEIL) today called for greater awareness on common sleep disorders that affect an estimated 93 percent of the Indian population and pose serious health hazards. According to the results of the Philips Sleep Survey, conducted by The Nielsen Company
93 per cent of Indians are sleep deprived; getting less than the 8 hours of sleep they need per day. An astonishing 11 per cent of Indians took leave from work because of their lack of sleep. This survey was conducted among 5600 respondents in the age group of 35 to 65 years across 25 cities in urban India with population of 5lakh and upwards. |
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| Reinforcing its position as a leading health and wellbeing company, Philips launched the ultimate cinematic viewing experience to India with the rollout of the Philips Cinema 21:9, the world’s first cinema proportioned LCD TV. Philips also announced a big move into the Blu-ray category with a complete range of Philips Blu-ray players and home theatre systems. |
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| Philips today illustrated its strategic focus on emerging markets with the introduction of Philips modular switches in India, another example of its “designed in and for” products that capture local market opportunities. The modular switches product line was designed and developed by the Philips Strategic Business Development and Design groups. The line was developed in India for local market needs and further expands the company’s broad range of consumer solutions. Today’s launch of Philips modular switches marks Philips’ first entry into the category globally. |
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| Philips Consumer Lifestyle today announces an unprecedented global consumer campaign to demonstrate its product superiority over competition. Addressing consumers’ needs for better performance and longevity in challenging economic times, this bold global media campaign is designed to dramatically and directly engage with consumers through an intensely orchestrated media burst, integrating TV, online, PR and print media. In a unifying campaign bringing together Philips Consumer Lifestyle products and businesses under a single-minded message, the goal is to show, through attention grabbing adverts and competitive comparisons, that the Philips brand remains the best choice for consumers. |
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| Philips Electronics India Limited, country’s leading health and wellbeing company today, unveiled unique Philips experience zones across the National Capital Region (NCR). These experience zones have been specially designed to help customers experience the world class solutions from Philips Consumer Lifestyle stable that are designed to address the health and wellbeing needs of the people. Philips has tied up with 35 key retail stores in NCR including X-cite, Croma, Home town, E- zone and Reliance to name a few. |
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| Philips Electronics India Limited, country’s leading lighting company, today unveiled the most elegant ‘Light Lounge’ for the home decorative lighting segment. These are experience zones created across 700 to 1,000 sq ft area and will exhibit an array of unique concept for every application within the environs of a home. This will provide the consumers with a unique ‘see, touch and feel’ experience. The lounge, in Chennai, has been set-up in association with Philips’ authorized distributor for home decorative lighting solutions - ‘Powerline.’ |
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| Philips Electronics India Ltd., country’s leading lighting company, today unveiled India’s most advanced and comprehensive Decorative Home Lighting Collection to address the evolving lifestyle needs of global Indians. The launch is in line with Philips’ strategy to further expand its product portfolio by introducing relevant offerings in the emerging markets. Philips acquired Partners in Lighting International (PLI), a leading European manufacturer of home luminaires in 2006. This brought together a company that knew the consumer luminaires market with a high innovation rate and broad product portfolio, with Philips, providing the brand, technology innovations and infrastructure for further growth. |
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| Providing consumers with the latest innovative domestic appliances, Philips Electronics India Ltd, the leading Health and Wellbeing Company announced the launch of its internationally acclaimed Philips Aluminium range in the domestic appliances segment. The range consists of ALU juicer HR 1861 and ALU blender HR 2094. The ALU range with its user friendly design and distinctive features have been designed to deliver a highly evolved juicing, blending & crushing experience for the Indian consumer. |
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| Philips Electronics India Ltd, today announced its entry into the fast-growing Indian home healthcare market by introducing the Philips Respironics product categories in obstructive sleep apnea management and home respiratory care to its existing healthcare product portfolio in India. Philips' 'in-hospital' position was also strengthened through the introduction of Respironics' strong non-invasive ventilation and respiratory monitoring products for hospitals and clinics. |
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| Philips Electronics India Limited, the leading Health and Wellbeing Company has moved locations to the new state-of-the-art office in Gurgaon (NCR). Based on the concept of Work Place Innovation (WPI), the new workplace is part of the company’s approach to integrate business processes and leverage scale and synergies across organization. Previously, Philips had its offices spread across Pune, New Delhi and Mumbai. |