Mission and vision / values and strategy

We improve the quality of people's lives through the timely introduction of meaningful technological innovations.

Our vision

In a world where technology increasingly touches every aspect of our daily lives, we will be a leading solutions provider in the areas of healthcare, lifestyle and enabling technology, aspiring to become the most admired company in our industry as seen by our stakeholders.

• Delight customers
• Deliver on commitments
• Develop people
• Depend on each other

Our brand promise is 'sense and simplicity'. It encapsulates our commitment to delivering products and solutions that are advanced, easy to use, and designed to meet the needs of all our users, wherever in the world they may be.

We will:

• increase profitability through re-allocation of capital towards opportunities offering more consistent and higher returns
• leverage the Philips brand and our core competencies in healthcare, lifestyle and technology to grow in selected categories and geographies
• build partnerships with key customers and suppliers, both in the business-to-business and business-to-consumer areas
• continue to invest in maintaining world-class innovation and leverage our strong intellectual property position
• strengthen our leadership competencies
• drive productivity through business transformation and operational excellence