Alliances

Strategic alliances are an important part of business at Philips. They enable us to bring new products to the market that we would not have been able to develop on our own. Philips combines with a number of leading global companies to build advanced products and services that touch the lives of people everyday.

At Philips we have over 30 partnerships with other market leaders in their fields. Here is a selection of some of them.

Together with InBev, a leading global company in the brewing industry, and Philips are bringing the great taste of draft beer into the home with PerfectDraft. Based on extensive research into changing consumer behavior, this new concept is a result of the companies' global partnership, which draws on the strengths of both organizations.

• Inbev

Philips and Douwe Egberts (Sara Lee) have joined forces to develop and market the revolutionary new Senseo® coffee system. Senseo® coffee machines and  Senseo® coffee pods give consumers a sensational cup of freshly brewed coffee with a rich frothy layer.

• Sara Lee

A global partnering deal that will jointly develop and deliver Yahoo! content and Internet services, via Philips’ Streamium Internet-enabled Home Entertainment devices, to any location in the home.

• Yahoo!